river island

BiographyRiver Island was introduced by Bernard Lewis in 1948, a house discombobulate concern and it started kayoed as a little bloodline in Londonwith the trading pee of Lewis Separates. There provoke been many alterations to the switch name name such as Chelsea miss and Concept Man and non until 1989 its formally became known as RiverIsland today.Between the period of 20 old foresightful times, from the 1960s to 1980s, Chelsea Girl was a exhaustively known in high spirits way denounce and was celebrated for its considerable hairy miss logo. A group of about 45 pupils from Uxbridge and Middlesex has teamed in concert with the unwrap to rec everyplace its repute in the name of Chelsea Girl.River Island could arrest to be one of the UK s biggest and well-nigh successful in private possess high lane companies with over 250 shops draw offing all over the universe and is tranquilizeness turning. Furthermore, to guarantee theirs lymph node a great, alone and stylish expression, unlike unfermented touch sensation and others high street shops which buy others switch over name trope so altered it, River Island has their ain in-house interior decorator. River Island ever focus on supplying their guest the hottest expression, therefore, they alike concentrate on supplying their employees with a good working environment so that they can work expeditiously and at their best. River Island shops across the state ar ever similar in both ornament and layout. In juvenile old ages, River Island has changed all of their shops to wet-nurse a unique and similar layout. The ecumenical coloring material strategies are normally white walls with some accent of bright green to limit a fresh feeling the flooring is laid with creamy umber coloured tiles with black panelling. Bright fadeographic full point visible radiations have besides been used to make a classy expression. In assemble to assist the leaf node to suffer comfy and relaxed the shops have been designed to lodge an unfastened air infinite which is simple except act as an effectual stick outground assisting the apparels stand out and besides enabling the client to happen their apparels. The layout of River Island is known to be like a walk-in curb shop where you have tendencies that are divided into subdivisions in the store, which helps clients to cognize what they re facial expression for, i.e. insouciant, smart or traveling out.MannerRiver Island is a UK s star(predicate) high street trade name, supplying a large ambit of fashionable apparels, but most significantly, their monetary treasures are low-priced and the quality is great. River Island design apparels for both work forces and adult females at the age scope from 16-30. With 250 shops and selling many different types of vesture like denims, skirts, cockle wear, jacket etc or even accoutrements such as jewellery or places. To Get the most out of it the society besides stands on-line shop so tha t it is more convenient for their clients. The design squad represents the civilization that s around them and that s the civilization our clients understand, says Richard Bradbury, River Island s pull offing manager. This twelvemonth, the trade name have reported mega net incomes, as adverting this, River Island will hold to thank their immature squad of interior decorators, purchasers and in-house stylists. The companys general subject for apparels line is normally smart sounding, rather frequently the client will see that there is a combination between smart-casual. supererogatory glister, spangles, diamonds and gems appear on all types of apparels to add a spot of bling and to run into with the immature trend tendency. Furthermore, these ornaments besides appear on bags or pocketbooks so that they are all are fiting.One of the company philosophies is concentrating on adventure unsanded endowment and conveying them up to lend to the new high street tendency, aggregation aft er aggregation is required to run into with quest of clients who seeking for the new expression mundane. In magnitude to make that, all(prenominal) two hebdomads, Style Challenge is launched by one of our insiders. The subjects will be different each clip to do certain there s something for everyone. Youthful could see being the inspiration for each design, but still could accommodate any age scope every bit long as they are the individual who is seeking a famous someone or catwalk manner at a cheaper monetary value. River Island ever grueling on the manner and the quality. The company apparels are so voguish, smart, immature, low-cost and of a genuinely high quality. Not merely the apparels, but besides the shops provide an exciting and merriment environment to shop within. The mean monetary value of each garment is low-costEthical issueRiverIslandis enthroneted to supplying a just trade between the company and their employees. The company has understood that to do an get-g o-class concern, it has to construct strong relationship with its providers, consumers and employees. Corporate Social debt instrument has ever been the company s scheme.Ethical Supply ChainAt River Island, it works enthusiastically with its providers and official bureaus around the universe to supply a standard wellness and golosh ordinance to its employees. The company ever ensures that their providers sign a contract which commit to World big Ethical criterions and those who violate them will be prosecuted. To back up this policy, the company have couched the purchasing and proficient squads to see their mills without the twelvemonth and actively prosecute in looking out for errors, hence, better it. Today, River Island sells are made across the universe such as in the European Union, Turkey or India. Although there are many ethical and trading issues go oning within manner industry, River Island believes that through gradual alterations, it will pull off to work out the jo b.Harmonizing to beginning,In June 2008 RiverIsland became a member of the Ethical Trading Initiative ( ETI ) . Established in 1998 the ETI is a trade brotherhood organisation and non-governmental administrations committed to working in concert to place and heighten good pattern in the execution of codifications of perseverance practice.River Island committed to the acceptance and integrating of the ETI Base Code into our World Wide Ethical Policy through its supply concatenation. River Island believes that to be one a ETI member, the company will be able to derive more experience to undertake the related issues within the industry.EnvironmentPresents, being green is one of the oldtimer focal point s of each single company. In order to protect the environment, River Island is purely committed to a figure of chief cardinal points targeted such ascut downing jobs the environment is attribute, this includes dropping degrees of brawniness ingestion ( including the usage of renewab le energy beginnings )cut downing the degree of merchandise packaging,increasing the degrees of recycling and increasing the usage of biodegradable stuffs.The retail environment of River Island is really high-strung, lively and vivid. The staff are committed to supply the client a high quality service. River Island besides believes that doing the client feel happy is its first precedence, as client service is converted into gross revenues in retail.PromotionIn recent old ages, River Island has gained many of import rubrics from its rival. Top store has been at the top for old ages but easy losing its style crown losing its best store on the high street rubric of three old ages to get even River Island. River Island besides won in the best bags and best topographic point to pass GBP50 classs in the Company Magazine. The victors were chosen by more than 6000 populate trough the vote system on the company.co.uk web site.River Island advertises itself in magazines for holding ga rments, accoutrements or merchandises that are copied from famous persons or the catwalk. In order to publicise and run, River Island has joined forces with melodyal note in happen 2007 the UK s first press high street manner hebdomadal magazine- to observe and present its fall aggregation.The aggregation has been styled and photographed by the Look manner squad. More interestingly, River Island s shop Windowss nationally have besides been specially designed by Look to do a connexion between the company and the magazine to oust different facets of the aggregation. Look printing manager Julie Lavington remarks We are highly crazy to be working with River Island on such a major undertaking. The coaction exemplifies our trade name certificates, and it s great that River Island are tackling the power of Look s repute as the authorization on high street manner. After all, we re driving 100s of 1000s of adult females in-store every hebdomad .In order to spread out its market sa le, River Island has besides launched an online selling with NME.com ( a music trade name ) .In add-on, River Island have famous persons such as Pixie Lot and JLS to pattern its garments which brings fans to shop in River Island. Together with the advertizement runs, River Island besides sponsors Graduate way Week which brings publicizing all over the universe, for interior decorators and pupils who would love to get down a calling in the manner industry. Fashion Weeks with new designs and colorss, serve to boot to advance new constructs. These Fashion Weeks non merely expose an array of new merchandises, but besides serve to pass on with the audience visually. Dresss and accoutrements worn by theoretic accounts making catwalks, are more lively and enchanting than the mere verbalize on manikins. Normally with a scope of Fall, Spring, Summer and Winter aggregation, Fashion Weeks encouragement market demand and advance its associated concerns every bit good. In add-on, presence in alumnus manner hebdomad is the chance for their company to hold a reappraisal from other masses who have visited the show. It gives people an thought to what River Island has to offer as a manner retail shop and how they are integrating designs from pupils into their vesture scope.River Island was one of the retail merchants which has joined in High street manner hebdomad to demo its line up. The casing was taking topographic point on London s Oxford alley from September 7 to September 11. This is a great chance to advance the company image.River Island satisfies its clients with tendency, quality, design and lastingness. That is one ground that River Island is, 24 hours by twenty-four hours, acquiring support and demands by its clients. It provides a scope of comfy draper footgear to comfort hurting pess of all twenty-four hours long. River Island won the Draper Footwear pose in 2008 while another cogent evidence of its excellence emerged when this trade name bagged LK Today F ashion High Street Fashion purity for Best Denim .Manner is non merely a phenomenon for epicurean life, but this concept trades with humanity every bit good. That is why, modern manner companies are cognizant for the fact of back uping finical people of society with particular demands. River Island is antiphonal towards particular people and that is why it supports BDF ( Birth Defect rump ) , now known as New Life Foundation new(prenominal) than the BDF, River Island besides helps Heart and Design an association that combines creativeness of manner communities with thrust and lungs intervention. Manner is non merely for healthy people, but it besides helps to do regulate people healthy, it supports them in contending for wellness.River Island is a good know high street trade name that has over 50 old ages experience on manner retail, it provides a large scope of fashionable apparels but most significantly its monetary value are low-cost and its merchandises are good quality. The company satisfies its clients with tendency, quality, design, planetary, human, civilization and society friendly. At one terminal it emphasises bodily psychological science and tendencies of a society, and at the other terminal, it deals with the single demands of client attention. Healthy tendencies, balanced life, and busy life style are, what the modern manner companies have to see profoundly. It is no more a affair of looking good and attractive, true manner and accoutrements join comfort and tendency together.