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MKTG 4753 Journal Article compend and Critique #2 11/26/01 Article: Correlates of Conformity in the Consumption of outlawed Drugs and Alcohol Authors: William O. Bearden, Randall L. Rose, Jesse E. Teel Source: Journal of Business and Research 30, 25-31 (1994) Summary The major enigma facing the research that correlates to the conformity in consumption of illicit drugs and alcohol is the fact that the explanation of the determinants of the kindly norms and the influences it as on the materialization people in family. Although, the studies for young adults and adolescents has been vastly researched. And there, as been a copious amount of document written on the subject. There are no papers or research done in the area of the reputation of the referents. Also the was no cognitive process on find weather or not there had been pressures ca employmentd by the norms of society that caused the young people or adolescents to start using drugs and alcohol.

major Findings While there does seem to be a problem with the fact that with family members, Friends, and other peers both encourage and discourage the use of drug and alcohol. They also discovered that normal attributions are remote and situational and whitethorn not affect the group themselves but may affect the people outside the group computeing in.



The individual(prenominal) attributes one may have may cause them to look at the group and determine that the have different determine or attitudes and own(prenominal)ity. The fact that the group may look at social pressures to use drugs less favorably than that of using them because of personal reason.

Methodology There was data collect to test the correlations among the conformity of consuming drugs and alcohol. The data collect was based on college and high school students. The data consisted of asking spilt comparisons on subjects. round of the ways they got the...

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