Tyler Pet Foods I. SUMMARY Tyler Pet Food Inc. is a major(ip) distributor of chink food for show- cross kennels in the United States. subsequently some researches and discussions, Tyler Pet Foods (TPF) decided to enter into the household dog food market in the Boston, Massachusetts metropolitan area. TPF engage a consulting firm to help it promote and distribute its product. The programs include situational and competitive analysis, the problems and opportunities of the company, and creative strategies to promote its product. II. INDUSTRY The sales of dog food will total almost $5.6 gazillion this year, with $3.
1 gazillion in sales coming from supermarket chains. The Boston area has 1.5% of the U.S. population, and 1.5% of the dog population. The dog food industry has been growing rapidly because of owners passion for companionship or need for protection. Dog owners are in the main price sensitive, yet they spend more than $10 billion annually for veterinary fees and medications ...If you want to get a safe essay, order it on our website:
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