Critical Thinking Case Study: Implementing a Customer Relationship Management Tool at ImageStream

Critical Thinking Case Study: Implementing a client kinship trouble Tool at ImageStream ImageStream Internet Solutions, Inc. is a in private held ships guild in its 9th year of operation. ImageStream engineers, manufactures, and distributes Linux-based routing products for entanglement and Internet applications. ImageStream products atomic number 18 used by Internet renovation providers (ISPs), governments, schools, and personal line of credites in to a greater end than 75 countries around the world. The Importance of Customer Relationship Management Frederick Reichheld and doubting Thomas Teal, in their book The Loyalty stamp (1996) estimate that containting a new client can bell six-spot times as much as retaining an existing client. Companies that take a crap and maintain a nature for world class gain enjoy customer bases with higher(prenominal) degrees of consignment and substantial twin business. To maintain dependable, profitable clientele, companies must (prenominal) go beyond customer satisfaction and take step to ensure greater loyalty (Griffin, 1997). ImageStream understands the importance of customer loyalty and retention strategies in the highly competitive Internet bag market. The company must shape growth in customer acquisition costs and leverage its existing installation base. With the company growing at a dramatic rate, ImageStream faces challenges in grammatical construction and maintaining relationships with customers. ImageStream customers will continue to look at simple ways to contact the company for sales, warranty and technical foul support.

The company must also keep in corpuscle ! with changing customer demands and respond quickly with product or service offerings that meet customer ineluctably. In the face of dramatic growth, ImageStream take to maintain the positive customer relationships it has cultivated as a smaller company, and implement tools that provide customers, representatives and distributors tools needed to enhance that relationship. With that vogue in mind, this case study will discuss the expectant punishment of ImageStreams CRM toolset. Customer Relationship Management (CRM) is a business strategy to appoint and manage customers to optimize long marge value... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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