Automobile and Current Mercedes Benz

Mercedes-Benz (German pronunciation mtseds bnts) is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is currently a division of its parent company, Daimler AG ( in one case DaimlerChrysler AG, formerly Daimler-Benz). Mercedes-Benz has its origins in Karl Benzs creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886,1 and by Gottlieb Daimler and engineer Wilhelm Maybachs conversion of a stagecoach by the addition of a petrol engine later that year.The Mercedes automobile was first food marketed in 1901 by Daimler Motoren Ge grassschaft. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benzs and Gottlieb Daimlers companies into the Daimler-Benz company.1 Mercedes-Benz has introduced numerous technological and safety revolutions that have become common in opposite vehicles virtually(prenominal) years later.2 Mercedes-Benz is one of the most well-known and establishe d automotive brands in the world, and is also the worlds oldest automotive brand still in domain today.Mercedes Benz understands that its customers are not simply buying a car to get hold from point A to point B, so before they actually sell a car they must first sell an idea virtually that car. Mercedes Benz sells their ideas through promotion and advertising. Mercedes Benz wants to change the perception of their brand at the ad hominem level and reposition their brand so that they are more large-hearted to young professional men of all ethnicities.Secondly, Mercedes Benz is communicating to its target market the idea that they are a more approachable, personal, fun, and energetic brand. This modernistic pass along was evident in the Janus Joplin advertisement, in the sponsoring of the Elton John concert in bleak York, and the sponsoring of professional tennis. In the summer of 2003 Mercedes Benz launched an marketing event in 16 cities across the United States to promote the untested C- Class to younger buyers. The bid gave potential buyers a chance to test drive the C-Class product parenthood on courses that simulated real life driving conditions and gain knowledge from current Mercedes Benz owners in attendance.Mercedes BenzMercedes has decided to stress safety over sumptuosity in its new marketing campaign. As the tables have turned in the economic downturn, so haveconsumer priorities. It is becoming more popular to be adrift about how little you just spent on a new car as opposed to telling your friends how ridiculously expensive your new car was.Steve Cannon, VP of marketing for the U.S., believes that the new safety technology Mercedes has to offer should converge a bigger role in its vehicle sales. In an reference with Automotive News, Cannon said, You have to give people the justification that says, Yes, a Mercedes-Benz is relevant to me &8212 it can save my life. At a time when hybrids and little expensive cars are hugely popular, Mercedes has to give America a actor to shop for a Benz.Mercedes has just launched its all new E-class, equipped with several features previously only available in the top of the range S-class. dip spot detection, lane-keeping assist, night view, and attention assist, which monitors the drivers road awareness, are a some safety features available on the 2010 E-class. These features set Mercedes ahead of the pack in terms of safety, and the company is banking on its innovation to help it sell some cars.Cannon quickly touched on competing brands and their marketing tactics. He said that Mercedes would not lower its game and that the company would continue to focus on innovation and safety.Mercedes Benz marketing dodge in the United States was once centered on the safety, luxury, and precision engineering of its cars, but due to increase competition in the luxury car industry and changing consumer attitudes about the Mercedes Benz brand that strategy has changed. Now their marketin g strategy is more life style orient and is focused more on presenting the more fun loving, approachable, and energetic brass of Mercedes Benz.The evolution of Mercedes Benzs marketing strategy can be instantly connected to the expansion of its target market, which now includes persons twenty five to thirty five years old as well as its sign targets the baby boomers. In order to provide superior customer comfort to its target market Mercedes Benz has found it necessary to expand its product path up, provide more competitive prices, increase communications with its target market, honour accessibility to consumers, and continue its excellent customer service.