Apple Case Study

Lashawn Boyd apple Case Study October 4, 2011 Roberts Wesleyan College In the opening was orchard apple tree Computers apple which was initially know as orchard apple tree Computers is the nigh publicly traded fraternity in the world everywhere fetching gas ogre Exxon Mobil. Started in the late 70s Apple Computers has continuously liberal and changed the technology industry for over thirty years. Known for its understructure of the MacBook series, iTunes, iPod, and many other(a) products that separates them from the competition, Apple remains a giant in their field. Apple Computers was created by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976. Apple Computers radical product was the Apple I, which was strengthened by Wozniak (Sydney Morning Herald, 2006). It was exchange for $666.66; the conjunction was incorporated in 1977, unluckily without Wozniak, who sold his shares to the other two partners. Shortly by and by the Apple II was released, it differe d from its competition because of graphics and coloring. The Apple II also include the new floppy disks as retentivity devices (Weyhrich, 2002). It was then selected to be used for the VisiCalc program. Through this Apple Computers gained a bigger market, as it expanded its products to business customers (Hormby, 2006).

In 1980 the smart set released Apple III, which wasnt too successful; this was there compliance into the business world. The Apple III was highly anticipated, but failed because of technological problems (Coventry, 2006). Early to mid-1980s Apple Computers went on a rollercoaster charge with the ir products. The company had been running(a! ) on the Apple Lisa since the late 70s. During this time the company also took over the mac project. The company was torn as to which product would come out first and help retrace the company image. The Apple Lisa was released first and unfortunately didnt feel up to expectations; one of the reasons was because of the high price. Apple Computers then released Macintosh; it first debuted as a A-one Bowl commercial in...If you need to get a full(a) essay, order it on our website: OrderCustomPaper.com

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