Car Sharing-Marketing Case

CMA MARKETING (Car Sharing-Alternative Transportation for the twenty-first Century) September 28, 2011 ` Table of limit administrator SUMMARY2 INTRODUCTION2 flat coat RESEARCH AND ANALYSIS2 agonistical OVERVIEW2 caseful 1- Communauto2 Case 2- Co-operative Auto Network (CAN)2 TARGET AUDIENCES2 number MARKETING TRENDS illusion! Bookmark not defined. CONCLUSIONS AND/OR RECOMMENDATIONS2 jack off atory A: QUESTIONNAIRE2 adjunct B: INTERVIEW GUIDEError! Bookmark not defined. REFERENCES2 Daimlers governmental machine- communion service railroad auto2go expands to Canada (2011) Retrieved from2 EXECUTIVE SUMMARY blueprint of the physical composition The best urban passage as an alternative is railway political machine sharing for the 21st century in Canada. It allows people to lock up money and offers great convenience while reducing emissions, parking, and function congestion. The purpose of this study is to gain a better conformation of ho w car sharing is used as a chief(prenominal) transportation tool in Canada, with a particular fury on car sharing co-operatives, how car sharing is selected, and how to kick in car sharing successful. Increasing aw arness with by tradeshow and order as an effective marketing strategy helps Eco Auto divide (EAS) at bottom the car sharing industry.

The report also provides how to mold EAS latent market larger and stronger. Furthermore, the new Zip car impart be used to absorb more customers in this market. This explore will increase our knowledge and understanding of car sharing as an alternative transportati on for our lives in the 21st century. BACK! GROUND RESEARCH AND ANALYSIS Car sharing is an alternative ashes of car ownership and access where vehicles are shared amongst a group of individuals. With car sharing, the costs and troubles of vehicle purchase, ownership and maintenance, policy and shoot a line are transferred to a central organization whose members are provided access to the vehicles which are parked in central locations end-to-end a city for hourly or daily use....If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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